Boyan Maximov is a Managing Partner of tri-de, a leading provider of digital signage services and content in Bulgaria. He is also in charge of business development and sales in the company. Boyan is a graduate of the Arnhem Business School in the Netherlands with a specialisation in International Business and Management Studies at the Adam Mickiewicz University in Poznan, Poland. In the past he has worked as Managing Director of Accent Advisory, the Netherlands and USAID, Bulgaria.

Vladimir Lagadinov is a Managing Partner of tri-de, a leading provider of digital signage services and content in Bulgaria. He is tri-de's creative and art director. Vladimir is also owner and creative director of Banda Creative Communication (www.banda.bg). He is a graduate of New Bulgarian University and has also completed a AOTS Management Training Course on Design Management in Tokyo, Japan. In the past Vladimir has worked for a number of major advertising agencies in Bulgaria, including Publicis Mark Advertising (Art Director), New Moment New Ideas (Art Director), S Team Bates Saatchi & Saatchi (Graphic Designer), Graffiti/ BBDO Bulgaria (Junior Graphic Designer), and KRES Advertising (Production Assistant).